Three Ways to Use Social Media Data and Analytics

Three Ways to Use Social Media Data and Analytics

Many of us have heard of the terms “big data” and “data analytics” in the main stream media over the past decade. These terms may seem synonymous and although related, they do not have the same meaning. Big data is defined as the huge volume of data too large and complex for processing by traditional methods. Data analysis is taking extremely large amounts of data points (big data) with the purpose of drawing conclusions from that information. One area the Port interacts with big data and data analytics is through our social media channels. Thus, this article will outline three simple ways to use these social media analytics.

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